2021
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UX, UI, Product Design
UX/UI Designer
Since 2013 Cointree has been the easiest platform for Australians to buy and sell cryptocurrency
Customer are frustrated with watching the market 24/7 to make trades.
Auto trades give you the power to buy and sell cryptocurrencies when you’re away from the computer. A trigger price is set by the user and the trade is made when when the price reaches the price point.
UX research, UI design, brand identity
After conducting competitor analysis we chose to focus on Beginner to intermediate traders. Product features where prioritised and for the MVP we focused on simplifying more advanced trading features; buy/sell/trade later and recurring buys and price alerts.
The auto buy feature allows the user to set a order to purchase a coin at a specific price in the future. These types of features are similar to limit order in Traditional trading applications.
To kick-off the design process a low fidelity prototype was then created for initial user testing.
The auto actions (buy,sell,trade) needed a record of open and historical actions in the trading dashboard to keep track of orders. The user needs to be able to edit and delete these records. Another feature was that the money would not be held, so multiple trades on different coins could be programmed by the user. This required open, warning and error states.
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A high fidelity prototype was then created for user testing.
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Branded Illustrations for the home page, learning hub and news articles.
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