Archive

Archive

Cointree is an Australian cryptocurrency exchange that's helped people buy and sell crypto since 2013. Trading was still a manual process: catching the right price meant sitting at a screen and watching the market in real time.

Role

Role

Role

UX/UI designer
UX/UI designer

Year

Year

Year

2021 - 24
2021 - 24

Agency

Agency

Agency

Inhouse
Inhouse

Website

Website

Website

Wireframe trading features

The problem

Customers were frustrated watching the market around the clock just to catch a trade at the right price. Missing a trade because you weren't at your screen was a common complaint, and the exchanges built for professional traders assumed you always would be.

Collaborators
Collaborators

Working with project managers, creative directors and developers across multiple product teams.

Hi fidelity trading features

The decision

The fix was auto trades: a user sets a trigger price, and the trade executes on its own when the market reaches it, no need to be watching. Rather than build a full-featured trading platform, I prioritised auto trades for buy, sell and trade later, plus recurring buys and price alerts, aimed at beginner to intermediate traders rather than the power users other exchanges were designing for.

Supporting multiple live orders at once meant the interface needed open, warning and error states just to track what was pending, filled or gone wrong, on top of the trade logic itself. Low fidelity wireframes went into testing first, then mobile came first for the high fidelity build, since most trading behaviour happened on the go rather than at a desk.

Coins dropping from sky illustration

Cointree home

Cointree home design

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